Solution
Rebuild the Parts That Are Slowing You Down
Targeted engineering rewrites without blowing up what's working.
Surgical product redesigns for teams whose growth has outpaced their original architecture. I identify the specific bottlenecks, build the replacement, and migrate without downtime.
The problem
What I address
- The codebase has become so brittle that adding any feature risks breaking something else
- Onboarding new engineers takes months because no one understands the system
- Performance has degraded as data has grown and the original architecture can't handle the load
Output
What you get
- 1Honest audit of what's broken and what's fine — not a full rewrite proposal
- 2Migration plan with rollback capability at every step
- 3Improved performance on the specific pages and flows causing the most pain
- 4New engineers can onboard in days, not months
How it works
The process
Audit
Read the codebase, talk to the team, identify the highest-leverage targets.
Plan
Prioritized redesign plan with risk assessment for each change.
Incremental rebuild
Replace components one at a time, shipping to production at each step.
Migration
Data and user migrations with full rollback capability.
Stabilisation
Monitor post-migration, fix regressions, and document the new architecture.
Investment
Timeline & budget
Typical timeline
6–16 weeks
Typical investment
$20,000–$80,000
Ranges vary by scope. I'll give you a specific estimate after a 30-minute conversation — no commitment required.
FAQ
Common questions
Should we rewrite or refactor?+
Almost always refactor. A full rewrite freezes feature development for months and usually recreates the same problems in a different language. I identify the specific pain points and address those.
Next step
Ready to get started?
Tell me about your project. I'll be straight with you about whether this is the right solution for your situation and what the engagement would actually look like.