course·Founders & operators·~3.5 hrs·6 modules
India & Southeast Asia Market Entry
For founders and operators expanding into India, Southeast Asia, or the Middle East — or trying to grow within them. Covers ICP definition, market research, competitive landscape, localisation, outbound strategy, onboarding ops, and the retention model. Built from actual expansion work with clients, not textbook frameworks.
Launching on courses.ilalit.com — drop your email to be notified first.
Outcomes
What you'll walk away with
- 1Define your ICP with precision for an Asian market
- 2Conduct competitive research without expensive tools
- 3Build outbound sequences that work in high-context cultures
- 4Design onboarding ops that reduce churn in new markets
- 5Create a retention model before you need it
Includes
What's in the box
- 6 video modules (~3.5 hrs total)
- ICP definition worksheet
- Market research framework
- Outbound script templates
- Onboarding checklist
- Lifetime access + free updates
Who it's for
- Founders whose product works in one market and want to expand
- Operators tasked with entering India, SEA, or the Middle East
- Consultants advising clients on emerging market strategy
Curriculum
6 modules · ~3.5 hrs
01Module 1 — Market Selection & Research3 lessons+
- TAM/SAM/SOM for emerging markets
- Competitor research methods
- Regulatory and payment landscape
02Module 2 — ICP Definition3 lessons+
- Why Western ICP frameworks fail in Asia
- Customer interview structure
- Building a local ICP profile
03Module 3 — Localisation3 lessons+
- Language and cultural framing
- Pricing for purchasing power
- Payment methods and checkout
04Module 4 — Outbound & Partnerships3 lessons+
- LinkedIn and WhatsApp outreach in Asia
- Channel partner strategy
- Community-led growth
05Module 5 — Onboarding Ops3 lessons+
- Reducing time-to-value in new markets
- Support and trust-building
- Localised onboarding flows
06Module 6 — Retention & Expansion Revenue3 lessons+
- Churn signals in new markets
- Upsell and cross-sell frameworks
- Building a referral loop
ICPMarket ResearchOutboundLocalisationRetention
$69 · Lifetime access
Interested?
Drop me your email and I'll notify you the moment this course goes live on courses.ilalit.com.