Industry
Marketing Technology Platform Development
Martech that actually connects your campaigns to revenue.
Market
The Martech opportunity
Martech is consolidating — brands are moving from a stack of 30+ point solutions toward composable CDPs, first-party data strategies, and platforms that connect marketing spend to actual revenue. Privacy regulations are reshaping how tracking and attribution work.
Challenges
What Martech founders run into
- Attribution models that credit the wrong channel due to last-click defaults or tracking gaps
- Customer data scattered across CRM, email, ads, and product analytics with no unified view
- Cookie-less tracking migration as third-party cookies are deprecated
- Campaign ROI reporting that marketing believes and finance trusts
Projects
What I build for Martech
01
Customer data platforms that unify behavior across touchpoints
02
Marketing attribution platforms with multi-touch modeling
03
Email automation engines with behavior-triggered sequences
04
A/B testing platforms with statistical significance calculation
05
Marketing analytics dashboards connecting ad spend to pipeline
Deliverables
What you receive
- Event tracking pipeline with server-side data collection
- Customer identity resolution across touchpoints
- Attribution model engine with configurable weighting
- Marketing analytics dashboard with revenue attribution
Services
Related services
FAQ
Common questions
Can you migrate from GA4 to a custom analytics solution?+
Yes. For companies with specific data needs, a custom analytics stack (ClickHouse + PostHog or Metabase) often gives better answers than GA4. I've done this migration for SaaS products.
Next step
Building a Martech product?
Tell me what you're working on. I understand the specific challenges in the Martech space and I'll give you a direct answer on how I can help.