Industry

Consumer App Development

Apps for real people — designed to be discovered, used daily, and talked about.

12+consumer apps shipped
App Storeoptimization experience
Pushnotification strategy

Market

The Consumer Apps opportunity

Consumer app economics have gotten harder — acquisition costs are up, and retention below 30% at day 30 is the norm. The apps that win have strong social mechanics, meaningful daily utility, and push notification strategies that re-engage without burning out their audience.

Challenges

What Consumer Apps founders run into

  • Day 1 retention that drops 80% without a deliberate onboarding experience
  • Push notification strategy that drives engagement instead of uninstalls
  • Social features that create network effects — the product gets better as more people use it
  • App Store discovery in a market where the top 1% of apps take 90% of downloads

Projects

What I build for Consumer Apps

01

Social apps with feeds, following, and real-time messaging

02

Habit and wellness apps with streaks, reminders, and progress tracking

03

On-demand service apps with booking, payments, and reviews

04

Creator tools with content creation, editing, and sharing

05

Community apps with events, groups, and direct messaging

Stack

Tech stack for Consumer Apps

Deliverables

What you receive

  • App Store and Play Store submitted apps
  • Push notification infrastructure with segmented campaigns
  • Social graph data model with follow, block, and privacy controls
  • Analytics instrumentation for retention and engagement metrics

FAQ

Common questions

How do you approach onboarding for consumer apps?+

Get to the core value as fast as possible — ideally within 60 seconds of first open. Every permission request, form field, or screen before that is a drop-off risk. I design onboarding flows with this constraint in mind.

Next step

Building a Consumer Apps product?

Tell me what you're working on. I understand the specific challenges in the Consumer Apps space and I'll give you a direct answer on how I can help.